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CEC is committed to creating a more resilient and just region in the face of climate change. Through our work with the Central Coast Climate Justice Network and elsewhere, our vision includes an end to racial injustices and their resulting environmental inequities.

Join us in a Carrot Mob for Telegraph Brewing Company (416 North Salsipuedes St) on Saturday, October 13, from noon until 6:00pm. We’re expecting hundreds of local activists (including you!) to pour into Telegraph to reward the business for its commitment to reducing the brewery’s carbon footprint and making it more energy efficient.

I’ve never been to a Carrot Mob. What do I do?

Step 1: Visit Telegraph Brewery on Saturday, October 13

Don’t worry about the word “mob;” think of it as a reverse boycott. We’ll make you feel right at home. There will be food (for sale by Culture Shock Gourmet Curry Truck), a place to park your bike (courtesy of the SB Bicycle Coalition), and people who love to support local businesses.

Step 2: Buy something. Anything.

Whether it’s a pint of beer (or two) to enjoy on-site, growlers and bottles to go, shirts, glassware, or gift certificates, every purchase on October 13 raises money to help Telegraph install an energy efficient “cool roof” on the new building they are moving into (right next door to the current building).

Step 3: Share with your friends.

There’s strength in numbers. Check-in to the Carrot Mob on Facebook, upload a photo, post a status update and tweet with #CarrotMobSB to spread the word!

How do I get there?

  • By foot from nearby neighborhoods.
  • By bike. Bike parking will be provided courtesy of the Santa Barbara Bicycle Coalition
  • By bus (
  • By carpool (last resort, and be sure to designate a non-drinking driver). Limited parking is available on neighborhood streets.

Why Telegraph Brewing Company?

CEC chooses local companies run by owners and managers who are committed to making their facility more energy efficient. (We’ve held Carrot Mobs at McConnell’s Ice Cream Shop and Coffee Cat, for example). As Telegraph prepares to move to a nearby location, the company’s founding owner Brian Thompson and his staff are eager to make energy efficient improvements both to the building and to the beer-making equipment.

CEC also chose Telegraph for their commitment to “using as many locally grown ingredients as we can,” says Brian. (And secretly? Telegraph brews amazing beer! They recently won two medals at the 2012 World Beer Cup, and their beers constantly impress the taste buds of judges and average Joes alike.)

What will the money pay for?

With additional sales raised from the Carrot Mob, Telegraph will install on its new building a “cool roof,” which reflects and emits the sun’s heat back to the sky instead of transferring it to the building below. The roof increases energy efficiency and reduces the urban heat island effect. As the benefits of cool roofs become better known, many businesses are adopting the technology to reduce air conditioning loads and save money.



This Carrot Mob is being organized by the Community Environmental Council in partnership with: Edible Santa Barbara, Environmental Education for the Next Generation, LoaTree, New Noise Music Foundation, Plus One Events, Santa Barbara Bicycle Coalition, Sustainable Socially, The Fund for Santa Barbara, The Sustainability Project and UCSB Environmental Affairs Board

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