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CEC is committed to creating a more resilient and just region in the face of climate change. Through our work with the Central Coast Climate Justice Network and elsewhere, our vision includes an end to racial injustices and their resulting environmental inequities.

A buzz was in the air and Coffee Cat was teeming with people on Saturday, January 21st. We put the word out about our Carrot Mob on Facebook, Twitter, and our email list, and you (along with hundreds of your neighbors) showed up for the “buy-cott” to help green a local business.

Hundreds of activists came together and bought cups of coffee, crepes, and bags of coffee beans, all in the name of energy efficiency. The mood was upbeat as carrots danced on the street and a band played inside, with bikes stowed next door at Bikestation bike valet. Check out the photos on Facebook >

The results

Carrot Mob was a success!  

From 10am to 3pm, 440 people came to the Carrot Mob to support Coffee Cat’s efforts to go green. And it showed – Coffee Cat’s sales for the day more than doubled! The Carrot Mob produced $1,400 above what Coffee Cat would normally bring in. 100% of those funds will pay for major lighting improvements that will increase energy efficiency and reduce the shop’s carbon footprint.

YOU made energy efficient lighting a reality for Coffee Cat – Thank you! Krista Fritzen, owner of Coffee Cat, is grateful to have the community rally behind her efforts to make the shop more sustainable, and is eagerly preparing for the installation process.

Watch this video from the event:


Next steps

Coffee Cat will be swapping out old, energy-wasting lamps for new, efficient lamps. We’ll take you behind the scenes during the installation so you can check it out for yourself. Stay tuned for updates on Facebook, Twitter, and by email.

Thank you for mobbing, mob again soon!


Thanks to our Partners:

Bikestation, CALPIRG, City of Santa Barbara, Edible Santa Barbara, LoaTree, Plus One Marketing, Santa Barbara Bike Coalition, Santa Barbara High School Dons Net Cafe, The Sustainability Project, Sustanability Socially, and UCSB Environmental Affairs Board.

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